
Trusted quality
To be a quality maker of food and drink that people trust, at home and abroad, and to hold a significant share of every category we enter.
What we stand for
Everything we do rests on the seven fundamental principles of Mayora Group: three that guide our decisions, and four we live by every day.
Key success factors
How we build lifelong relationships with the people who choose us.
We make products of the highest quality that add value to people’s lives. No compromises: our consumers receive only the best.
A continuous effort to deliver the best value for money, and to keep every plant and asset as productive as it can be.
Without innovation there is no progress. We listen to our consumers, then create products and processes that keep getting better.
Everyday working values
The culture behind how we behave, decide and act.
Hard work and persistence are in our blood. We keep improving at what we love to do every day: delivering excellence.
We work smart: versatile, clear, agile and pragmatic. We respect others and ourselves, and help the people around us grow.
Trust has to be earned. We review what we achieve every day, and solve problems before we are asked to.
We treat challenges as stepping stones. We dare to dream, and to inspire the people around us.
Vision and mission

To be a quality maker of food and drink that people trust, at home and abroad, and to hold a significant share of every category we enter.

To add value for every stakeholder of the company.

To contribute positively to the environment and to every country where we operate.
More than 30,000 people already serve goodness and happiness with Mayora.