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Education2 minute read

Thanking teachers with laptops for Teachers’ Day

A campaign to share gratitude with teachers by joining hands to give laptops.

A Danisa Teachers’ Day event
Danisa’s Teachers’ Day programme, Vietnam, 2021. Photograph as published on mayora.com.

For Teachers’ Day on 20 November, Danisa in Vietnam launched a programme to give laptops to teachers in remote mountain villages. Many of them cannot afford a computer to prepare lessons, follow new curricula or join online training.

How it worked

Until 20 November, each time someone shared a gratitude card from Danisa’s page, or bought Danisa as a gift for a teacher, the brand added 10,000 VND to the fund, up to a total of 1 billion VND.

In short

Every card shared and every tin given moved a laptop closer to a classroom.

The programme was supported by Tien Phong newspaper and by a representative of the Embassy of Denmark in Vietnam.

Why Teachers’ Day

Respect for teachers is a tradition in Vietnam, and students mark the day wherever they are. A tin of Danisa butter cookies has become one of the gifts they choose.

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