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Sharing gratitude at Tet, whatever the distance

For the new year in Vietnam, Danisa encourages giving a gift of thanks to the people you love, near or far.

A woman opening a Danisa butter cookies gift bag at a table set for tea
Danisa’s Tet campaign, Vietnam, January 2022. Photograph as published on mayora.com.

For Lunar New Year 2022, Danisa in Vietnam built its campaign around one idea: thank the people you love, however far away they are. From 30 December 2021 to 26 January 2022 it invited people to post a photograph with a message of gratitude, and delivered gifts on their behalf.

One hundred gifts, delivered by hand

Twenty-five entries were chosen each week for four weeks. Each winner named someone to thank, and that person received a set of Danisa Traditional and Danisa Gold Limited Edition butter cookies.

In short

A hundred thank-yous, carried to the people they were meant for.

Danisa also sent hundreds of gifts to doctors and nurses at a Covid-19 hospital in Ho Chi Minh City, for them to pass on to the families who had supported them through the pandemic.

A gift that says thank you

Sunardi Tjhin, Managing Director of Danisa Vietnam, described the brand as a bridge that carries gratitude to families, relatives and friends across the country.

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