Product26 April 20222 minute read

Kopiko gets two thumbs up from Elon Musk

A pack of coffee candy crossed the table at a meeting between Indonesia’s coordinating minister and the head of Tesla and SpaceX.

Two men reach across a meeting-room table, each holding one side of a pack of Kopiko coffee candy — The meeting, April 2022. Photograph as published on mayora.com.

Photographs of a meeting in the United States travelled quickly across Indonesian social media in April 2022. On one side of the table sat Luhut Binsar Pandjaitan, Indonesia's Coordinating Minister. On the other sat Elon Musk. Between them, held by both, was a pack of Kopiko.

Why Kopiko was on the table

Elon Musk also runs SpaceX, and Kopiko has its own history with space. In 2017 it was photographed among the provisions of the astronauts on the International Space Station. The minister introduced it as an Indonesian brand that had already been to orbit.

In short

He tried one, and answered with two thumbs up.

Kopiko is sold in more than 100 countries. Andre Atmadja, President Director of PT. Mayora Indah Tbk, welcomed the moment and thanked the minister for carrying a product Indonesia is proud of to the meeting.

Five astronauts aboard the International Space Station, beside a close-up of a Kopiko pack among their provisions — Kopiko among the provisions on the International Space Station, 2017. Photograph as published on mayora.com.

From a pocket to orbit

Kopiko began in 1982 as the first coffee candy: real coffee extract for people with no time to brew a cup. Forty years on, it is still made in Indonesia. Read how Kopiko got to space.

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